Supported marketplaces and seller requirements
Before a seller can create a Promoted Listings campaign, they must be authorized by eBay, as well as accept the terms and conditions for the marketplace on which they want to create a Promoted Listings campaign.
The table below lists the supported marketplaces for each Promoted Listings campaign type, as well as the links to the terms and conditions for each marketplace:
Marketplace | Funding Model | Promoted Listings Terms and Conditions URL |
Australia | CPS and CPC | |
Canada (English) | CPS and CPC | |
Canada (French) | CPS and CPC | |
France | CPS and CPC | |
Germany | CPS and CPC | |
Italy | CPS and CPC | |
Spain | CPS and CPC | |
United Kingdom | CPS and CPC | |
United States | CPS and CPC |
Besides, there are two clarifications regarding the PLG (Promoted Listings Standard) Campaign functionalities. These updates address common questions and provide clarity on how certain features operate within the system.
1. Modifying PLG Campaign Titles
We would like to clarify that modifying the title of a PLG Campaign will not affect its performance or sync with international sites. This means that any changes made to the campaign title will be reflected only in the original site where the campaign is managed. Users can confidently update titles to better align with their marketing strategies without worrying about unintended consequences on other platforms.
2. Only support Fixed Ad Rates currently
We currently offer functionality to copy Fixed Ad Rates in PLG Campaigns. This allows users to easily replicate successful campaigns with a consistent ad rate structure.
However, it is important to note that campaigns utilizing a Dynamic ad rate cannot be copied at this time. This limitation is due to the complex nature of dynamic ad rate calculations, which require specific configurations that are not easily transferable. We are actively working on enhancing this functionality and will provide updates as they become available.